About us

Aurora Aura:  

The brilliance of life is made up of countless important moments. Exclusive jewelry can record these brilliance forever, which is the true mission of jewelry..

Aurora Aura believes that the brilliance of life is lit up by countless important moments. These moments may be a memorable birthday, a perfect work task, or a person you want to protect forever.

They are as short as the aurora, but as brilliant as the stars. Although fleeting, they are forever unforgettable because of their preciousness.

We know that time cannot be reversed and memories will gradually blur with the years. But the existence of jewelry is to allow these fleeting brilliance to continue and become eternal.

Every piece of jewelry from Aurora Aura is a tribute to the beautiful moments of life. We hope that no matter how the years change, these precious memories can be preserved through the light of jewelry and always be with you.

1. Brand founding story: Great-grandmother's aurora

The brand founder Mira Pak was inspired by her great-grandmother. In the last days of her life, she recalled the important moments in her life, which were as short-lived but brilliant as the aurora. Mira Pak deeply felt that every important moment was worth remembering. So she began to use jewelry to record every special moment of her life, condensing emotions and stories into it. It was this original intention that gave birth to Aurora Aura, making jewelry a unique way for people to record the beauty of life.

2. Brand Mission: Focus on jewelry for memorable days

Aurora Aura focuses on "memorable days" and is committed to turning every special day into a lasting memory worth cherishing. Whether it is a birthday, wedding anniversary, career achievement, or time spent with pets, the brand gives meaning to these important moments through jewelry. Each piece of jewelry is not only a beautiful decoration, but also a continuation of emotion.

3. Brand spirit: We will be more attentive because we know that this day is important to you

Aurora Aura knows that there is a touching story behind every anniversary. Whether it is to convey love, witness growth, or remember the original intention, the brand creates unique jewelry works with extreme craftsmanship and a sincere attitude. Because these moments are so precious, Aurora Aura always adheres to a heart and respect to interpret the glorious moments in life.

4. Environmental responsibility: extremely beautiful lab grown gemstones

Aurora Aura uses lab grown gemstones as the core material of jewelry. These gemstones are not only environmentally friendly, but also have the purity and brilliance that natural gemstones cannot match. They symbolize the brand's protection of nature and pursuit of beauty. Through lab grown gemstones, Aurora Aura makes each piece of jewelry have both the beauty of nature and the crystallization of human wisdom, providing consumers with a sustainable development choice.

5. Brand development: Starting from Hong Kong, innovative jewelry with a global perspective

Aurora Aura was born in Hong Kong, a city where Eastern and Western cultures blend together, which gave birth to the brand's unique aesthetics and vision. Starting from here, Aurora Aura is committed to promoting simple, fashionable and personalized designs to the world, featuring environmental protection concepts and exquisite craftsmanship, so that each piece of jewelry can resonate in different cultures. In the future, Aurora Aura hopes to become the preferred brand of anniversary jewelry around the world, bringing the light of love and the eternity of memory to people around the world.